FASHION
Jennifer Croll has owned and operated as many as 10 locations, all self designed/operated, and has brand recognition in key cosmopolitan demographic areas of San Francisco, Los Angeles, Newport Beach, Silicon Valley, Dallas, Scottsdale/ Phoenix, New York.
She is a leading‘go-to-girl’ for up-to-the minute and ‘in-the-know’ fashion, home, travel andlifestyle advice!
http://jennifercroll.com-Fashion Stylefile
http:itgirlsclub.com-‘In-the-Know’ info for ‘itGirls’ around the Globe.
http:lasplomasclub.org-Charity needs in your area!
PRESS
ENTREPRENEUR MAGAZINE
Enterthe Center
Seeking stylish boutiques, malls are courting entrepreneurs
December2005; by Sara Wilson
Chains and department stores are mall staples, but developers are now seeking boutiques. "Upscale boutiques allow malls to brand themselves," says the International Council of Shopping Centers' Pairice Duker. The embracing of smaller retailers, which Duker first noticed during the fourth quarter of 2003,gives consumers new reasons to visit malls. It also gives entrepreneurs in valuable exposure.
Jennifer started riding the wave before it had even gained momentum In 1994.she started Croll Corp., a California based retailer of high-end mens and women's clothing, ranging from designer T-shirts to cutting-edge bridal gowns. Six years later, she was able to edge her way into an outdoor mall, where she opened her third store. At a time when Scottsdale malls didn't have boutiques, it took an innovative mall coupled with an aggressive effort by Croll to secure their place. Says Jennifer, "We helped [the developers]recognize they needed small independents to make [the mix] interesting."
Now Croll is the one being courted Since 2003, she has opened three more locations in California and Texas and is expecting to end the year with over $5 million in sales. For those looking to follow suit, Jennifer commends having enough capital to withstand a year without profit and being prepared for stricter regulations regarding everything from lighting to signage
Getting know Jennifer Croll/Arizona Republic
Favorite summer beach escape?
Hermosa Beach (Calif.).
When you go, where do you stay?
My beach house.
What is your ultimate beach getaway?
Having my own island and living there with my kids in the Caribbean.
How would you describe your personal style?
Day-to-day and at the beach, I'd say I love a gypsy style, and when it comes to business,I have more of a hip/fashion-forward style - dependent upon where I am. At the beach, definitely more of a free spirit; I basically try to use fashion in context.
What is your beach bag? Where did you buy it?
I use my Louis Vuitton tote that I got when I was 15 in Paris, and I also have a Helen Kaminski bag that I use whenever I'm at the beach as well.
What sunscreen do you wear?
Aveda15 daily face lotion all the time, and on the body, Coppertone Water Babies.
Aveda Daily Light Guard SPF 15, $16.50 at Aveda (LINK).
What is your bathing suit?
Vitamin A suits (LINK) from Amy, Inc., and Lindsay Condron suits.
Green Vitamin A top, $66, and bottom, $73, and multicolored Vitamin A top, $75, and bottom, $84, all at Amy,Inc.
What will be your cover-up?
My Jennifer Croll dress that goes right from the beach to lunch. Jennifer Crol ldresses, $165 each at Angel & Wingman.
What is your ideal summer scent?
Love my Prada perfume because it is always fresh and great for any outing.
What is in your beauty bag for this trip?
Aveda face products, always use clear nail polish during the summer, Maybelline mascara, Fusion lip gloss, and self tanner from Glam Lounge.
Glow Fusion Micro-Nutrient Natural Protein Tan (LINK), $58 at Glam Lounge.
What will you be reading?
Harvard Business Review because it's part of my curriculum (going to a three-year business school right now), but love reading Vogue, Elle, Glamour, InStyle, etc.
JenniferCroll opened her first boutique in Los Gatos, California in 1994 with the inspiration of giving women a completely new shopping experience. Her firs tboutique had the feeling of a “best friend’s closet” stocked with the hottest designers and trendsetting styles. With Croll’s first foray into retail are sounding success, she opened a second boutique on San Francisco’s Chestnut Street. Croll’s attraction to the country-club lifestyle impelled her to move her growing retail empire to Scottsdale, where she opened her first Arizona boutique at Kierland Commons. Croll currently has boutiques in Newport Beach, Dallas and Scottsdale, each of which emphasizes shopping as a lifestyle, not a series offers. To that end, she caters to the shopper that is well traveled,sophisticated and label conscious. Croll hopes that The Mix at Southbridge will transform the Scottsdale Waterfront into a great downtown area with a hip and uniquely urban attitude.
From Wikipedia, the free encyclopedia
Founded in 1994, Jennifer Croll combines a chic, upscale dress boutique with a savvy sportswear shop in one unique retail setting.Blending city fashion with a sensible casual lifestyle, Jennifer Croll, CrollSport and Jennifer Croll Bridal offer men and women sporty apparel, elegant formal wear, and a sophisticated bridal collection.
Jennifer Croll continued to expand throughout the west, opening stores in San Francisco,California, Scottsdale, AZ,Newport Beach, CA, Dallas, Texas. and Her latest venture The Mix, a retail co-op real estate development opened in November 2007 in downtown Scottsdale. This project is part of a larger-development project currently happening in that downtown area. She spent 3years securing the 'best of the best' retailers to join her in this venture.The Mix has already received awards and accolades for its unique and important model for retail real estate development. www.shopthemix.com
With an impeccable sense of style and fashion forwardness, the Croll Corporation will continue to target new markets while retaining theintimacy and service of a small-town boutique. www.jennifercoll.com
Jennifer Croll was born and raised in Los Gatos, California. She graduated from the University of Southern California(USC)with degrees in International Relations and Interior Design and Architecture. She resides in both Scottsdale, Arizona and Hermosa Beach, California.
Most recently, Croll graduated from the OPM Program at Harvard Business School and has established the
JenniferCroll/Innovative Strategic Consulting Company under the umbrella company of DaisyVentures,LLC which also provides Real Estate Acquisition and Brokerage Services. www.daisyventures.com
Jennifer Croll in addition, has served on many Charitable Boards, developed non-profit organizations www.laspalomas.org www.friendsplaygroundclub.org, and events within her various communities.
BEST BOUTIQUE
JenniferCroll and Croll Blue
15215N Kierland Blvd.
Scottsdale,AZ
480-596-5300
http://www.jennifercroll.com Now that Jennifer Croll is getting national props for her retail vision, we wish we could say we knew her when. The fact is, Croll opened her first boutique in California — but don't blame us for boasting that she soon found a better shopping mecca in Scottsdale. Today, Croll's six-boutique empire is based in the Valley of the Sun, and she's not only leading The Mix, the giant new, Fred Segal-esque retail space in Old Town, she's also running great shops in Kierland Commons and DC Ranch. Yes, you can get Diane von Furstenberg wrap dresses and Theory pants elsewhere in town, but nobody, and we mean nobody,picks pieces with a better eye than Croll and company. It's like having a personal shopper to pare down the collections to leave us with only the high notes— and then arranging them so artfully, we really can't help buying more things than we'd planned. We get confused in department stores, but at Jennifer Croll,we just get lucky.
