The Girls on The Go

  • History of the LBD

    Posted: Oct 26 2017

    In 1926 Gabrielle "Coco" Chanel published a picture of a short, simple black dress in American Vogue. It was calf-length, straight and decorated only by a few diagonal lines. Vogue called it "Chanel's Ford". Like the Model T, the little black dress was simple and accessible for women of all social classes. Vogue also said that the LBD would become "a sort of uniform for all women of taste".[5] This, as well as other designs by the house of Chanel helped disassociate black with the uniform of mourning, and reinvent it as the uniform of the high-class, wealthy, and chic. As Coco herself proclaimed, "I imposed black; it's still going strong today, for black wipes out everything else around."[6] Chanel is accredited with the creation and popularization of the Little Black Dress, and rightfully so. This was in part due to the timing of her release of the dress, as it was affordable yet stylish in the Great Depression era.

    The little black dress continued to be popular through the Great Depression, predominantly through its economy and elegance, albeit with the line lengthened somewhat. Hollywood's influence on fashion in North America helped the little black dress' popularity, but for more practical reasons: as Technicolor films became more common, filmmakers relied on little black dresses because other colors looked distorted on screen and botched the coloring process. During World War II, the style continued in part due to widespread rationing of textiles and in part as a common uniform (accessorized for businesswear) for civilian women entering the workforce.

    Models wearing little black dresses in Brazil, 2010

    The rise of Dior's "New Look" in the post-war era and the sexual conservatism of the 1950s returned the little black dress to its roots as a uniform and a symbol of the dangerous woman. Hollywood femme fatales and fallen women characters were portrayed often in black halter-style dresses in contrast to the more conservative dresses of housewives or more wholesome Hollywood stars. Synthetic fibres made popular in the 1940s and 1950s broadened the availability and affordability of many designs.

    The generation gap of the 1960s created a dichotomy in the design of the little black dress. The younger "mod" generation preferred, in general, a miniskirt on their versions of the dress and designers catering to the youth culture continued to push the envelope - shortening the skirt even more, creating cutouts or slits in the skirt or bodice of the dress, using sheer fabrics such as netting or tulle. Many other women in the 1960s aspired to simple black sheath dresses similar to the black Givenchy dress worn by Audrey Hepburn in the film Breakfast at Tiffany's.

    A little black dress (LBD) is a black evening or cocktail dress, cut simply and often quite short. Fashion historiansascribe the origins of the little black dress to the 1920s designs of Coco Chanel and Jean Patou[1] intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour. Its ubiquity is such that it is often simply referred to as the "LBD".[2][3][4] The "little black dress" is considered essential to a complete wardrobe by many women and fashion observers, who believe it a "rule of fashion" that every woman should own a simple, elegant black dress that can be dressed up or down depending on the occasion: for example, worn with a jacket and pumps for daytime business wear or with more ornate jewelry and accessories for evening or a formal event such as a wedding or a ball. Because it is meant to be a staple of the wardrobe for a number of years, the style of the...
  • Join the GirlsontheGo: Host your own Jennifer Croll Trunk Show!

    Posted: Apr 01 2014

    Happy April Fools Day! We here at Jennifer Croll & Co. like to think that we are no fools and that's why we want to spread the word about how you can join the #GOTG fam and host your own Jennifer Croll Trunk Show! But first, a little background on how this program got its start... For those of you who don’t know Jenn personally: I will tell you that she is yes, a tornado, but one that is so hyper focused on family, business and giving back to others with an energy that snowballs into these big & beautiful plans for total world domination. This focus and drive has inspired her the next phase of our GOTG team expansion! Jennifer Croll & Co. will be launching a host your own “Girls on the Go Trunk Show” program very soon! This program aims to spread fun, fashion, and philanthropy by...
  • Girls on the Go... where we are now!

    Posted: Mar 27 2014

      Hello everyone!   If you were one of the lucky readers that caught my first ever blog post it was all about how the new and unstoppable Girls on the Go (GOTG) team was preparing to take over the world! And let me tell you, us GOTGs have been go-go-GOING nonstop since I clicked “post” last December 11th. Here are the highlights of our big GOTG adventures thus far:     #1: Jennifer got MARRIED in Costa Rica in a beautiful island ceremony, Congrats Jenn!! #2: The GOTG team had a blast displaying at the Los Angeles Designers & Agents showcase in January #3 The girls explored all over Southern California meeting wholesale clients and some amazing people #4 We've been up to some mischief, plotting plans for San Francisco #5 Jennifer traveled to India for a Harvard Business School reunion (Notice the picture of Jenn playing Elephant Polo...
  • Introducing The Girls on the Go blog!!

    Posted: Dec 11 2013

      Jennifer Croll (my new boss) created her brand with the 'girl on the go' in mind. And as the ultimate GOTG herself, Jenn definitely knew what she was doing. Many people who have met Jennifer would lovingly refer to her as …a tornado. That tornado is exactly how I've ended up on the opposite end of California from a corporate office in sunny Newport Beach to this chic boutique in quaint Los Gatos. As I sit here developing my first retail website and writing this blog post, I can't help but laugh about the sequence of events that has changed my life dramatically.  Let me start by introducing you to the second tornado in this story, Shay Bolton. I met Shay on our freshman spring break in San Carlos, Mexico. We then ended up traveling the world together on Semester at Sea which took us to eleven different countries...

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